Should you offer multiple services? And if so, how many in your beauty business? So welcome to episode three of the beauty biz pro podcast with Jake and, Tony, this is a common question we get because we work with a lot of, you know, solo business owners that either have, you know, one service or two service and they're like, Okay, you know, should I invest and in learning a new skill or new service? And so let's start with Tony, let's start with people who only offer one service right now, what would you tell them? What are the pros of that? And what are the cons of that?

So the pro this the to me, the Pro that stands out is the fact that you could say I specialize in X. Okay, so I specialize in just Botox. That's all I do. I specialize in permanent makeup. And that's all I do. So that's a huge Pro. The con is, if someone does can't quite financially afford that one service, you're kind of stuck, and you have nothing else to offer them. You know, to me, I think it's a massive advantage to offer multiple services. But those multiple services that you offer, need to all kind of be cohesive to one another. You know, you don't want to be a great example. And this has nothing to do with the beauty industry. But you don't want to be a Chinese restaurant selling pizza. You know what I mean? You it's kind of the same thing. You don't want to be a hairstylist selling shoes. So you want to make sure that whatever you sell, or have as a multiple service is kind of cohesive to your main staple service. What do you what are your thoughts on that?

Yeah, I agree. I mean, there is a certain, you know, if you, I guess, to me, that advantage goes to having multiple services. But if you're listening to this, you're like, Well, I only have one service right now, and I can't afford to learn another one. Then do like Tony said, and use that to your advantage and marketing, say I specialize in this, this is my, this is my baby, it's my specialty. And you can run with that until you can afford more services. But you know, when it comes to crafting offers, and I'm not talking about discount, I'm talking about building packages and offers and things that are really going to entice people, I do believe in having multiple services. 

And it makes it so much easier. And this is something I really talk a lot about in my book and one of the chapters and so if you do want a free copy of my book, email, Tony, that's t o n y at p m mu, like permanent makeup marketer.com. So that's Tony at p mu marker.com. And just say like, Hey, I saw your podcast, and I won't Jake's book for free because it is launching this month. And so yeah, when it comes to building offers, like I like to, you know, sometimes like to build trust, you want to start with a lower ticket offer, when I say lower ticket offer. Let's take an example where they don't have that, like, if it's a permanent makeup artists, they sell brows for $500. Well, if they're not really good at selling and really good at building trust, now they have a problem like because now they have to get somebody to trust them enough to spend $500. And if they're not, they don't have those skills, and they haven't taken our beauty biz script training. They're not going to know how to do that. 

And so the advantage of having something like let's say permanent jewelry, which as a disclaimer, I own a permanent jewelry training company. And it's been amazing, but you know, a lot of my permanent makeup clients and Med Spa and Salon clients, they added permanent jewelry, and now they have a low ticket offer where they can take something that cost them $5 sell it for 50 to $100. And it only takes five minutes. Now they have something that gets people in the door and it attracts them and they can when they get somebody in the door that can build that trust they can build that relationship. Do you agree with that? Tony?

I absolutely agree with that. Now another another key aspect to that is it's all about like you're alluding to the downside, okay. And it's all about showing more value a lot of people when they're struggling with you know, having that one key service okay, they they're struggling with bookings is there to me, there's a clear sign up, they don't know how to display their value in one true way to display your value is by offering an additional service or bundling packages together that way what you're offering has a bigger perceived value. 

For example, I know for those of you watching if you've ever heard the department store Macy's Okay, Macy's does this very well where if you go into their let's say their cosmetics section, okay, depending on what cosmetics you buy, you're gonna get free samples free little gifts and things like that for buying that particular service. So to your point, Jake, you know, we see a lot of beauty professionals hair stylists, permanent makeup artists, even med spa owners, they're turning to the downside of permit jewelry. And this is no like sell we're not trying to sell you permit jewelry or they that but it's it's honestly one of the most popular downsells right now because people are saying hey receive a free permanent jewelry bracelet valued at $150 with every service now that bracelet realistically only cost that Med Spa owner or that hairstylist 1015 bucks but it got the people in the door to pay full price for their service in that person felt like wow, I got a huge value because I got this really expensive bracelet for free. 
So I think it I think any every business owner, regardless whether you have one service now, or you have multiple services, you need to find that one kind of service, if you will, or down sell, if you will, to really help boost your sales and have a higher perceived value.

Yep, totally agreed. And we're going to talk about this in a future podcast how to build the perfect offer, we actually have a training on that. So if you want that training for free, you know, email Tony, Tony FPV marketer.com, or shoot us a message on Instagram, it's PMU marketer and we'll get you that training for free but anyways, yeah, I love having multiple services because you can build packages you can build offers, you can use it to get people in the door and you can create repeat customers like if you only have one service, it's harder to create repeat customers versus being able to sell them you know, multiple things because once somebody pulls out their credit card it's a lot easier to get them to spend more money and more stuff with you versus trying to gain a new customer all the time. So that's that's really the big advantage of have multiple services but you know if you if you enjoyed this podcast, please leave us a review. Please subscribe to the YouTube channel and we'll see you on the next episode. See you soon.