The Beauty Biz Pro Podcast
Welcome to The Beauty Biz Pro Podcast—your ultimate destination for all things beauty industry marketing! Join your host, Jake Randolph, a renowned beauty industry marketing expert, as he takes you on a journey through the world of beauty business growth and success.
Are you a beauty professional looking to elevate your brand, expand your client base, and increase your revenue? Jake Randolph has got you covered. With a wealth of knowledge and experience in the beauty industry, Jake is here to share insider secrets, expert advice, and game-changing marketing strategies tailored specifically for beauty professionals like you.
In each episode, Jake sits down with industry leaders, successful salon owners, makeup artists, estheticians, and other beauty industry experts. Together, they dive deep into the latest trends, innovative marketing techniques, and proven business strategies that can transform your beauty business from a dream into a thriving reality.
Whether you're a seasoned beauty entrepreneur or just starting your journey in the industry, The Beauty Biz Pro Podcast offers valuable insights and actionable tips to help you navigate the competitive beauty landscape with confidence and finesse. From social media marketing to branding, customer retention to pricing strategies, this podcast covers it all.
Tune in and get ready to unlock the secrets of success in the beauty business. If you're passionate about beauty and eager to take your beauty business to the next level, then this podcast is a must-listen. Subscribe now and let Jake Randolph guide you on your path to becoming a true Beauty Biz Pro!
The Beauty Biz Pro Podcast
How Better Lighting Cuts Ad Costs and Boosts Bookings
Lighting is the #1 secret to growing your beauty business online—and most artists are getting it wrong.
In this video, I break down why lighting matters more than editing apps, pricing, or even your skill when it comes to attracting clients on Instagram, Facebook, and Google.
✨ You’ll learn:
Why dark photos—even of great work—get ignored online.
How good lighting makes your clients see themselves in your photos.
The psychology of first impressions (and why your feed can look like a “dark alley” if you’re not careful).
Why professional lighting creates scroll-stopping content that lowers your ad costs and increases bookings.
How I tested iPhone vs. professional camera setups (spoiler: lighting wins every time).
The difference CosmoGlo lighting makes compared to cheap ring lights.
If you’re a lash artist, esthetician, PMU artist, tattoo artist, or spa owner, this video will change the way you look at content forever.
📸 Stop wasting hours editing and start posting content that actually gets attention, fills your books, and grows your beauty business.
🎙️ Listen on Apple Podcasts and Spotify here: https://podcast.beautybizpro.com/
🤖 Want to learn how we can help your business?
Go to ➡️ https://beautybizpro.com/
►On Instagram: https://www.instagram.com/jakerandolphmarketing/
RESOURCES & LINKS:
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✅ Book a free strategy call with my team: https://calendly.com/beauty-biz-pro/beauty-biz-pro-strategy-session?month=2025-09
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