The Beauty Biz Pro Podcast
Welcome to The Beauty Biz Pro Podcast—your ultimate destination for all things beauty industry marketing! Join your host, Jake Randolph, a renowned beauty industry marketing expert, as he takes you on a journey through the world of beauty business growth and success.
Are you a beauty professional looking to elevate your brand, expand your client base, and increase your revenue? Jake Randolph has got you covered. With a wealth of knowledge and experience in the beauty industry, Jake is here to share insider secrets, expert advice, and game-changing marketing strategies tailored specifically for beauty professionals like you.
In each episode, Jake sits down with industry leaders, successful salon owners, makeup artists, estheticians, and other beauty industry experts. Together, they dive deep into the latest trends, innovative marketing techniques, and proven business strategies that can transform your beauty business from a dream into a thriving reality.
Whether you're a seasoned beauty entrepreneur or just starting your journey in the industry, The Beauty Biz Pro Podcast offers valuable insights and actionable tips to help you navigate the competitive beauty landscape with confidence and finesse. From social media marketing to branding, customer retention to pricing strategies, this podcast covers it all.
Tune in and get ready to unlock the secrets of success in the beauty business. If you're passionate about beauty and eager to take your beauty business to the next level, then this podcast is a must-listen. Subscribe now and let Jake Randolph guide you on your path to becoming a true Beauty Biz Pro!
The Beauty Biz Pro Podcast
3 Mistakes Keeping Estheticians, PMU Artists & Med Spas From Growing | Ep 35 The Beauty Biz Pro Podcast
Are you an esthetician, PMU artist, or med spa owner who’s tired of relying on word-of-mouth to fill your books?
In this video, Jake Randolph and Tony Cruz from Beauty Biz Pro break down the three biggest mistakes holding back beauty professionals from scaling and how to finally create predictable income, steady clients, and a business that grows every month.
Whether you run a solo aesthetics studio, lash business, or a full med spa, this conversation will help you go from inconsistent bookings to a system that brings in new clients every week, without burning out or posting every day.
💡 What You’ll Learn
1. Why relying on referrals or “hope marketing” keeps your calendar empty
2. Why posting on Instagram or TikTok isn’t enough to attract paying clients
3. How Facebook, Instagram, and Google Ads can create predictable bookings
4. Why boosting a post never works
5. How to turn “how much?” messages into real appointments
6. The mindset shift from spending money on marketing → investing in growth
7. How to install systems & automations that scale your beauty business on autopilot